Press Releases
Mayor Andre Dickens to Host Atlanta’s New Year’s Eve Peach Drop
Iconic NYE Festival to Feature Performances by Jermaine Dupri & Friends with special guests Da Brat, Jagged Edge and YoungBloodZ
Mayor’s Office of Communications
55 Trinity Avenue, Suite 2500 • Atlanta, Georgia 30303
Mayor Andre Dickens to Host Atlanta’s New Year’s Eve Peach Drop
Iconic NYE Festival to Feature Performances by Jermaine Dupri & Friends with special guests Da Brat, Jagged Edge and YoungBloodZ
ATLANTA—Mayor Andre Dickens will host Atlanta’s New Year’s Eve Peach Drop Festival—the Southeast’s iconic tradition to ring in the New Year in the cradle of the Civil Rights Movement. Mayor Dickens will be joined by Grammy-award winning songwriter, superproducer, visionary, and CEO of So So Def Jermaine Dupri & Friends with special guests Da Brat, Jagged Edge and YoungBloodZ, plus Drivin n Cryin, Blanco Brown and emceed by Atlanta’s own Ryan Cameron.
“The Peach Drop is back and better than ever,” said Atlanta Mayor Andre Dickens. “This festival has been a tradition for generations, and it is my pleasure to be able to host a world-class event with these amazing partners so residents and visitors alike can make new memories ringing in the new year together in Atlanta.”
The event will be held at Underground Atlanta Saturday, December 31, 2022, with the stage opening at 6:00 p.m. and the historic peach dropping at midnight. The much-beloved celebration attracts more tens of thousands of attendees and is cemented into Atlanta’s rich history.
Two-time Emmy Award Winner, radio personality and Atlanta native Ryan Cameron will serve as the host and emcee of the event.
“What can get any more ATL than this! We can’t wait to see everyone at the Underground. JD is a LEGEND and we’ve got some real surprises,” said Ryan Cameron.
Global entertainment company Live Nation will produce the event. Other partners include the Coca-Cola Company, Underground Atlanta and 23andMe.
Featured performers include:
Grammy-award winning songwriter, superproducer, visionary, and CEO of So So Def Jermaine Dupri & Friends.
Atlanta-based rock group Drivin n Cryin
“Nobody’s More Country” rising trailer / trap star with Southern roots Blanco Brown.
Talent photos can be found at this link.
"Our team has been working to bring life and vibrancy back to Underground Atlanta to restore its place as the historic entertainment core of Downtown Atlanta. We're proud to work alongside our partners at the City to welcome Atlanta's most beloved tradition, the Peach Drop, back to the property, and we look forward to hosting this monumental event for years to come," said Shaneel Lalani, CEO of Lalani Ventures.
Media seeking to attend the event must request and receive credentials from the Mayor’s Office of Communications. The request should be sent to atlmedia@atlantaga.gov no later than December 27, 2022.
About Jermaine Dupri
Rather than impact only one lane, Jermaine Dupri has changed the course of R&B, hip-hop, and pop throughout an illustrious career earmarked by some of the most recognizable hits of all-time. The GRAMMY® Award-winning iconic songwriter, producer, rapper, artist, entrepreneur, and philanthropist has powered game-changing and chart-breaking smashes such as Mariah Carey’s 6x-platinum “We Belong Together,” Usher’s 3x-platinum “Nice & Slow,” Xscape’s platinum “Just Kickin’ It,” his own “Money Ain’t A Thang” [feat. JAY-Z], and countless others. “We Belong Together” not only toppled the Billboard Hot 100 for the year, but it also emerged as “the song of the decade” and “fifteenth most popular song of all-time,” according to Billboard. It took home “Best R&B Song” and “Best Female R&B Vocal Performance” at the 2006 GRAMMY® Awards. At the helm of So So Def Recordings as Founder, he has built a catalog of classic albums, including albums including Da Brat, the first solo female rapper to go platinum, debut and historic Funkdafied; Bow Wow’s double-platinum Beware of Dog; Jagged Edge’s double-platinum J.E. Heartbreak; Anthony Hamilton’s platinum Comin’ From Where I’m From; and more. Simultaneously, he has launched JD’s Vegan as a mega-popular plant-based ice cream alternative available in major retailers such as Walmart. Plus, he notably stands out as the second rapper inducted into the Songwriters Hall of Fame® following JAY-Z. Meanwhile, the GRAMMY® Museum paid homage to JD and So So Def with a dedicated exhibited entitled Jermaine Dupri & So So Def, 25 Years Of Elevating Culture. He has also appeared on-screen in the Aretha Franklin movie Respect, Hip-Hop Family Christmas, and Step Up. Speaking to his presence, Variety attested, “What isn’t recognized enough is his undeniable influence on the current cultural climate.” However, he never stops setting the pace for the entire game to follow.
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For more information about the City of Atlanta, please visit www.atlantaga.gov or watch City Channel 26. Follow the City of Atlanta on Facebook and Twitter @CityofAtlanta.